The UK's Specialist Fitness Marketing Agency
We Don't Just Market Fitness.
We Photograph It, Film It,
and Grow It.
After 20 years photographing fitness professionals, we got tired of watching great content go to waste. No strategy. No systems. No consistency. So we built the agency that fixes that.
Sound Familiar?
“I paid for a great photoshoot and then did absolutely nothing with the content”
“My marketing agency doesn’t understand the fitness industry”
“I’m posting content but it’s not turning into leads or members”
“I can’t afford to hire a marketing agency AND a photographer”
“I have no strategy, no systems, and no consistency with my marketing”
“I have no idea if my marketing spend is actually working”
If you nodded at any of these, you're in the right place.
The Fitness Growth
Difference
Content That Converts
Every campaign powered by magazine-quality photography and video, shot across 8 purpose-built studios at Story + Space. Gym studio, content studio, boxing gym, kitchens, podcast suites, YouTube room, and a drive-in. No stock photos. No generic templates.
Full-Funnel Marketing
We don’t just run your ads and hope for the best. We build the entire system, from first impression to loyal member. Acquisition, conversion, and retention, all under one roof.
Built to Close the Gap
We’ve watched hundreds of fitness professionals walk away from great shoots with brilliant content, then do absolutely nothing with it. No strategy. No systems. No consistency. FGA exists because the gap between great content and actual growth was too big to ignore.
Studio Photography
Coming Soon
Everything Your Fitness Business
Needs to Grow
One agency. Every service. No gaps.
Fitness Photography & Video
Magazine-quality content shot across 8 purpose-built studios
Social Media Management
Strategy, creation, and daily management across all platforms
Paid Advertising
Meta, Google, and TikTok campaigns that bring real members
Website Design
Conversion-focused sites that turn visitors into bookings
SEO & Local SEO
Dominate search results in your area
Email & CRM Automation
Nurture leads and retain members on autopilot
Brand Identity
Positioning that makes you the obvious choice
Retention Systems
Stop losing members. Build loyalty that lasts
Launch Strategy
Take your new gym, studio, or programme to market
Built for Fitness Professionals
Who Refuse to Blend In
Gym Owners
Fill your gym with members who stay. Stop the revolving door.
Personal Trainers
Build a brand that books out your diary without chasing clients.
Online Coaches
Stand out in a market where everyone looks the same.
Supplement Brands
Content and campaigns that sell product, not just impressions.
Fitness Influencers
Turn followers into a real business.
Three Steps to Fitness Growth
Free Audit
We analyse your marketing, content, and growth potential. No cost, no obligation, just honest insight.
Custom Strategy
We build a tailored plan combining content creation, marketing channels, and retention systems.
We Create, Execute, You Grow
Professional content shoots, campaign management, and ongoing optimisation. You focus on your business.
Limited to 3-5 Spots
Founding Partner Programme
We're taking on a small group of founding partners at reduced setup fees. In exchange, we document everything together and build real case studies from real results. You get in early. We prove the model. Everyone wins.
- Growth-level setup (normally £2,500) for £1,500
- Shape the service as it develops alongside you
- Priority access to new features and studios
- Locked-in founding partner pricing
- Direct line to the founder throughout
Founded by Christopher Bailey, a fitness photographer with 20 years in the industry. After shooting for hundreds of PTs, coaches, and gym owners, the same pattern kept repeating: brilliant content, zero follow-through. No strategy to deploy it. No systems to sustain it. FGA was built to solve the problem he kept seeing from behind the camera.
Brands featured in Men's Health, Muscle & Fitness, Coach Magazine, and more.
Transparent Pricing. No Hidden Fees.
Professional fitness photography included in every package. Setup fees cover the foundational build. Retainers cover ongoing delivery.
Starter
For PTs and coaches ready to get consistent
£500 setup fee
Paid quarterly (£1,341)
- Monthly 1-hour content shoot
- Social media management (3 platforms)
- Content calendar and scheduling
- Managed by our in-house team
- 3-month quarterly blocks
Growth
For gym owners and coaches serious about growth
£2,500 setup fee
£2,500 setup + monthly retainer
- Monthly content shoot
- Social media management (all platforms)
- Website design and build
- CRM and email automation setup
- White-labelled CRM system
- Brand audit and positioning
- Content calendar and scheduling
- Bi-weekly strategy check-in
- 6-month minimum commitment
Partnership
For brands that want full-service growth
£5,000-£8,000 setup fee
From £5,000 setup + monthly retainer
- Extended monthly content shoot
- All-platform social media management
- Full brand identity and positioning
- Advanced website build and development
- Complete CRM and automation suite
- Paid ads setup and management
- SEO and local SEO strategy
- Podcast or video production setup
- Weekly strategy calls
- 6-month minimum commitment
Not sure which plan? Book a free call and we'll help you decide. Founding partners get reduced setup fees on Growth.
Ready to Grow Your
Fitness Business?
Get your free marketing audit. We'll analyse your website, social media, and content, then show you exactly where the opportunities are.
Subscribe to The Fitness Growth Report. Weekly marketing tips for fitness professionals.
Questions? We've Got Answers.
Most marketing agencies outsource content creation and have never set foot in a gym. We’re a fitness business first. Our founder has spent 20 years behind the camera in the fitness industry, and every campaign we create is powered by professional photography and video shot across our 8 purpose-built studios at Story + Space. You get the content AND the marketing under one roof. That’s genuinely unique.
Not at all. While our studios are in Nottingham, we work with fitness businesses across the UK. Content shoots can be done at our studios, on location at your premises, or a combination of both. All strategy, marketing, and campaign management is done remotely with regular video calls.
If they’re getting results, great. But if you’re reading this, something probably isn’t working. We offer a free audit that will give you an honest assessment of what’s working and what’s not. No pressure, no hard sell. If your current agency is doing a brilliant job, we’ll tell you.
Content quality improves immediately. You’ll have professional assets from your first shoot. For lead generation and member growth, most fitness businesses see measurable improvements within 60-90 days. SEO typically takes 3-6 months to build momentum. We set realistic expectations and track everything so you can see exactly what’s working.
Yes. Every package includes professional fitness photography and video shoots at our Story + Space studios. 8 purpose-built spaces including a gym studio, content studio, boxing gym, kitchens, podcast suites, and a YouTube room. This is the core of what makes us different. You won’t pay separately for content because great marketing starts with great content.
Absolutely. Our founder runs one of the UK’s leading fitness photography businesses. If you only need content (photography, video, or both) we can arrange standalone shoots. Get in touch and we’ll build a package around what you need.
We manage Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (Twitter). For paid advertising, we run campaigns on Meta (Facebook and Instagram), Google Ads, and TikTok Ads. We’ll recommend the right mix based on your audience and goals.
Starter runs in 3-month quarterly blocks, paid upfront each quarter. Growth and Partnership require a 6-month minimum commitment, billed monthly. Marketing takes time to build momentum, and these minimums give us the runway to implement a proper strategy and show measurable results.
We’re taking on 3-5 founding partners at a reduced setup fee. You get Growth-level setup (normally £2,500) for £1,500. In exchange, we document the journey together for case studies. Founding partners also get first-in advantage, helping shape the service as it develops, locked-in pricing, and a direct line to the founder throughout. Once the spots are filled, the programme closes.