We Watched Great Content Die on Hard Drives. So We Built This.
After 20 years photographing fitness professionals, we kept seeing the same thing. Incredible content. Zero marketing strategy. So we built an agency that does both.
The Story
How two decades behind the camera revealed a problem nobody was solving.
For 20 years, we have been behind the camera photographing fitness professionals across the UK.
And for 20 years, we have watched the same thing happen. A personal trainer invests in a shoot. Gets brilliant content. Then posts three photos, runs out of ideas, and the rest sits on a hard drive gathering dust.
Gym owners spending money on marketing agencies that have never set foot in a gym. Online coaches with incredible transformations but no system to turn followers into clients. Supplement brands with amazing products and terrible photography.
We got tired of watching it happen. So we built an agency that does both: creates the content AND makes sure it actually works.
20+
Years in fitness
100s
Fitness pros photographed
100%
Fitness focused
8
Studios
What We Stand For
Four principles that shape every decision, every campaign, and every relationship.
Real Content, Shot In-House
Everything is created in our own purpose-built studios. Eight of them, in fact. A gym studio, content studio, boxing gym, kitchens, podcast rooms, a YouTube studio, and a drive-in. No stock libraries. No generic templates. Real content shot in real environments, built for your brand.
Results, Not Reports
We measure what actually matters to your business. More members. More bookings. More revenue. We are not interested in vanity metrics or 40-page reports that nobody reads. You will know exactly what is working and what your investment is returning.
Straight Talk
We tell you what works and what does not. If something is not right, we will say so. If a strategy needs to change, we will tell you why. No fluff, no jargon, no sugar-coating. Just honest advice from people who know this industry inside out.
Fitness First
We only work with fitness businesses. That is not a limitation. It is our superpower. Every strategy, every campaign, every piece of content is built on deep industry knowledge. We understand your clients, your competitors, and your market.
8 Studios. One Location.
No other fitness marketing agency has this. Eight purpose-built studios under one roof, designed specifically for the content fitness businesses actually need.
A fully equipped gym studio for training content. A dedicated content studio for brand shoots and product photography. A boxing gym. Two kitchen studios for nutrition content and recipe videos. Two podcast studios for interviews, guest episodes, and social proof. A YouTube and talk-to-camera studio for authority content. And a drive-in studio for larger setups.
This is the infrastructure that lets us create everything a fitness business needs without outsourcing, without compromising, and without booking external venues. Your gym content, your recipe videos, your podcast, your YouTube channel, all produced in one place by people who understand fitness.
Studio photography coming soon
The Team
Built on two decades of seeing what fitness businesses actually need. Growing to meet demand.
Christopher Bailey
Founder
Christopher built Fitness Growth Agency after two decades of watching fitness businesses get let down. Not by their content, but by what happened after the shoot. The pattern was always the same: great photos, no strategy. Brilliant content, zero systems. FGA exists to close that gap.
Having photographed hundreds of personal trainers, gym owners, fitness brands, and coaches across the UK, he saw first-hand how much potential was being wasted. The answer was not another photography business. It was an agency that creates the content and makes it work.
As demand grows, so does the team. We are selectively expanding with specialists who share our obsession with fitness, quality content, and measurable results. Every person we bring in will know this industry as well as we do.
Ready to work with an agency that actually gets fitness?
Be among our founding partners and help shape what fitness marketing should look like. Book a free audit and we will give you an honest assessment of what is holding your marketing back, plus a clear plan to fix it. No obligation. No hard sell.