Content Without Strategy Is Just Pretty Pictures
Most fitness marketing fails because of what happens after the shoot, not before it. Here is how we do it differently.
The Problem We Solve
Fitness businesses invest in content but have no systems to deploy it. They get a great shoot, post a few images, and then the photos sit on a hard drive collecting dust.
After 20 years of photographing fitness professionals, we have watched this cycle play out hundreds of times. The content is not the problem. The lack of strategy, systems, and ongoing execution is.
The PT who invested £800 in a shoot and posted 3 photos before running out of ideas
The gym owner paying a marketing agency that has never set foot in a gym
The online coach with 50K followers and no email list
The supplement brand with an amazing product and terrible photography
These are not hypothetical scenarios. These are patterns we have observed over two decades in the fitness industry. And they all share the same root cause: content without a system to use it.
How We Work
A five-step methodology designed to turn great content into consistent, measurable growth for your fitness business.
We Audit Everything
We start with a free, no-obligation audit of your current marketing. Website, social media, content, SEO, ads, email, CRM. Everything. We look at what is working, what is not, and where the biggest opportunities are hiding. No sugar-coating. No generic templates. An honest assessment from someone who has seen hundreds of fitness businesses up close.
We Build the Foundation
Before we create a single piece of content, we fix the infrastructure. Website, CRM, automations, brand identity, lead capture, email sequences. This is the part most agencies skip, and it is the reason most fitness marketing fails. You cannot pour traffic into a broken funnel. We build the systems that make everything else work.
We Create the Content
Monthly shoots at our 8 purpose-built studios in Nottingham. Photography, video, podcast, talk-to-camera content. Professional, scroll-stopping assets that are uniquely yours. Not stock photos. Not AI-generated images. Real content, shot by a photographer with 20 years of fitness industry experience, in studios designed specifically for this work.
We Deploy and Manage
We do not just hand over a folder of images and wish you luck. We run the campaigns. Social media management, paid advertising, SEO, email marketing. Your content gets deployed strategically across every channel, with proper targeting, scheduling, and optimisation. This is where content turns into revenue.
We Measure What Matters
Revenue. Retention. Cost per acquisition. Not vanity metrics. Every month you get a clear picture of what your marketing investment is delivering. If something is not working, we change it. If something is working, we scale it. You will always know exactly where your money is going and what it is bringing back.
8 Purpose-Built Studios
Every type of content your fitness business needs, produced in studios designed specifically for the job. No rented spaces. No compromises. No waiting.
Gym Studio
Fully equipped gym floor with professional lighting for fitness shoots, transformations, and exercise content.
Content Studio
Clean backdrop studio for brand photography, headshots, product shots, and social media content packs.
Boxing Gym
Authentic boxing and combat sports environment for high-energy action shots and video content.
Kitchen Studios
Two fully dressed kitchen sets for recipe content, nutrition brands, meal prep videos, and lifestyle shoots.
Podcast Studios
Two acoustically treated podcast studios for long-form audio, guest interviews, and branded podcast production.
YouTube / Talk-to-Camera
Dedicated video studio with teleprompter, professional lighting, and multiple backdrop options for talking-head content.
Drive-in Studio
Vehicle-access studio space for oversized product shoots, equipment photography, and large-scale setups.
What We Measure
We don't hide behind vanity metrics. Every campaign is tied to numbers that actually matter to your business.
New members acquired
Tracking sign-ups directly attributed to our campaigns
Member retention rate
Measuring how many members stay beyond the first 6 months
Revenue growth
Month-on-month and year-on-year revenue improvement
Cost per acquisition
What it actually costs to win each new customer
Content engagement
Reach, impressions, saves, shares, and meaningful interactions
Return on ad spend
Every pound in, how many pounds back out
Be a Founding Partner
We are taking on 3 to 5 founding partners at a reduced setup fee. In exchange, we document everything for case studies so future clients can see exactly what this process delivers.
You get first-in advantage: help shape the service, get priority attention, and lock in founding partner pricing before we open to the wider market.
Founding Partner Offer
Growth-level setup for \u00a31,500
Normally \u00a32,500. Save \u00a31,000 on setup.
First-in advantage
Help shape the service from day one.
Everything documented
We build the case study around your results.
Limited to 3-5 businesses
Once spots are filled, this offer closes.
Ready to See What Proper Fitness Marketing Looks Like?
Book your free marketing audit and find out exactly where your fitness business is leaving money on the table. Or apply to be one of our founding partners and get in at the ground floor.