Everything Your Fitness Business Needs Under One Roof
Integrated content creation and marketing from a team that lives and breathes fitness. Professional photography, social media, paid ads, web design, SEO, email automation, and more. All built around your goals.
Our Services
Nine specialisms. One agency. Every service is designed specifically for fitness businesses and backed by professional content creation.
Fitness Photography & Video
Starting from £500 per shoot
Professional fitness content shot in our fully equipped gym studio in Nottingham. We specialise in the kind of imagery that stops the scroll and sells the transformation. From brand campaigns and social content to editorial-grade fitness photography, we know how to make fitness businesses look world-class.
Whether you need transformation photos that convert, product photography that sells, or a full brand shoot that redefines your visual identity, our studio is built for exactly this. No rented space. No borrowed equipment. Just a photographer who has spent 20 years perfecting fitness imagery.
What's included
- Professional gym studio shoots with expert lighting
- Brand campaign photography and video content
- Social media content packs (Reels, TikToks, Stories)
- Transformation and before/after photography
- Product photography for supplements and merchandise
Paid Advertising
Paid ads done properly can transform a fitness business overnight. Done badly, they burn cash. We run campaigns across Meta Ads, Google Ads, and TikTok Ads with full creative production, audience targeting, and ongoing optimisation baked in.
Every campaign starts with strategy, not guesswork. We build audiences based on your ideal client profile, create scroll-stopping ad creative in-house, and optimise relentlessly. You get transparent reporting that shows exactly where your money goes and what it brings back.
What's included
- Meta Ads, Google Ads, and TikTok Ads management
- Campaign strategy and audience targeting
- In-house creative production for ad assets
- Ongoing split testing and optimisation
- Transparent monthly performance reporting
Website Design & Development
Your website is your 24/7 salesperson. We build conversion-focused websites that look premium and actually generate enquiries. Every site is mobile-first, SEO-optimised, and fast-loading because nobody waits around for a slow page.
From single landing pages designed to capture leads to full multi-page websites that showcase everything your fitness business offers, we handle the design, development, and copywriting. Built to convert visitors into members, clients, and customers.
What's included
- Custom design tailored to your fitness brand
- Mobile-first, responsive development
- SEO-optimised page structure and content
- Lead capture forms and booking integration
- Speed optimisation and performance tuning
SEO & Local SEO
When someone searches 'gym near me' or 'personal trainer in [your town]', you need to be the first result they see. We handle the technical SEO, on-page optimisation, and local search strategy that gets fitness businesses found by the people who are actively looking.
Local SEO is where most fitness businesses leave the biggest opportunities on the table. We optimise your Google Business Profile, build local citations, generate review strategies, and create content that dominates the local search results.
What's included
- Technical SEO audit and implementation
- On-page optimisation for key service pages
- Google Business Profile setup and optimisation
- Local citation building and management
- Content strategy for organic search growth
Email Marketing & CRM
Most fitness businesses have a list of contacts sitting in a spreadsheet doing absolutely nothing. We build automated email systems that nurture leads, retain members, and re-engage lapsed clients without you lifting a finger.
We set up and manage your CRM using GoHighLevel, building nurture sequences, retention campaigns, and lead management pipelines. From the moment someone enquires to the day they refer a friend, every touchpoint is automated and intentional.
What's included
- GoHighLevel CRM setup and configuration
- Automated nurture and welcome sequences
- Retention and re-engagement campaigns
- Lead pipeline management and scoring
- Monthly performance reporting and optimisation
Brand Identity & Positioning
Your brand is more than a logo. It is how people feel when they see your name, visit your gym, or scroll past your content. We build complete brand identities that position fitness businesses as the obvious choice in their market.
From logo design and colour palette to typography, brand voice, and a comprehensive guidelines document, we create the foundation that makes everything else work harder. Good branding is not a luxury. It is the reason some gyms charge premium prices while others race to the bottom.
What's included
- Logo design and visual identity system
- Colour palette and typography selection
- Brand voice and messaging framework
- Positioning strategy against local competitors
- Brand guidelines document for consistency
Retention Systems
Acquiring a new member costs five to seven times more than keeping an existing one. Yet most fitness businesses spend everything on acquisition and nothing on retention. We build systems that keep your members engaged, reduce churn, and increase lifetime value.
Our retention systems combine automated touchpoints, re-engagement campaigns, satisfaction tracking, and loyalty programmes into a single framework. You will know exactly who is at risk of leaving, why, and what to do about it before they cancel.
What's included
- Automated member check-in and milestone emails
- Churn prediction and early warning systems
- Re-engagement campaigns for lapsed members
- Loyalty programme design and implementation
- Member satisfaction surveys and NPS tracking
Launch Strategy
Opening a new gym, launching a programme, or expanding into a new market? The launch phase is make or break. We build go-to-market strategies that generate buzz before you open the doors and fill your pipeline from day one.
From pre-launch waitlist campaigns and founding member offers to opening events and local press outreach, we plan and execute every stage of your launch. No guesswork. No hoping people show up. A structured plan that delivers results.
What's included
- Go-to-market strategy and timeline
- Pre-launch buzz campaigns and waitlist building
- Founding member and early-bird offer design
- Launch event planning and promotion
- Local press outreach and PR strategy
The Content Advantage
Every service we offer includes access to professional content creation. This is not an add-on. It is the foundation of everything we do.
Most marketing agencies outsource their content. They buy stock photos, hire freelance videographers, or ask you to supply your own imagery. The result is generic marketing that looks like everyone else.
We create the content in-house. Professional fitness photography and video, shot in our own gym studio, by a photographer with 20 years of experience in the fitness industry. That means your ads, your website, your social feeds, and your emails all feature real, premium content that is uniquely yours.
The difference this makes is enormous. Better content means higher engagement. Higher engagement means lower ad costs. Lower ad costs mean more results for your budget. It all starts with the content.
Without The Content Advantage
- Stock photos that look like every other gym
- Ad creative that blends into the feed
- Websites with generic placeholder imagery
- Social content that gets scrolled past
- Higher ad costs from low engagement
With The Content Advantage
- Professional imagery unique to your brand
- Scroll-stopping ad creative that converts
- A website that looks and feels premium
- Social content that builds authority and trust
- Lower CPAs and better return on ad spend
Not sure what you need?
Book a free audit and we will look at your current marketing, content, and online presence. Then we will build a custom plan that tells you exactly what to focus on first, second, and third. No obligation. No pressure.
Social Media Management
A consistent, strategic social presence is what separates thriving fitness businesses from ones that struggle to fill spots. We handle everything from strategy and content calendars to daily posting and community management across Instagram, TikTok, LinkedIn, and Facebook.
Our approach is built on real content, not stock images and generic quotes. Every post is crafted to build authority, attract your ideal clients, and keep your existing members engaged. We track what works, cut what does not, and continuously refine your growth strategy.
What's included